Shopify ad analytics features

Everything you need to know what your ads are actually doing.

Cross-platform ROAS dashboard, true profit after COGS, AI marketing analytics, and reporting built for Shopify brands making real budget decisions.

Cross-platform sync

Meta, Google, TikTok & Shopify — unified

Hourly refresh across every connected platform. Attribution methodology prevents double-counting between Meta and Google. Campaign-level granularity from day one.

Automatic hourly data sync
90-day history on connect (1 year on Pro)
Supported: Meta Ads, Google Ads, Shopify (TikTok Q3 2026)

Platform	Sync	Data
Meta Ads	Hourly	Campaigns, spend, ROAS
Google Ads	Hourly	Campaigns, spend, conversions
Shopify	Hourly	Revenue, orders, returns
TikTok Ads	Q3 2026	Coming soon

True profit calculator

Platform ROAS vs true margin

Meta reports 4.2x. After COGS, fees, and returns you might be at 35% margin — or negative. metriq shows both numbers side by side so you stop scaling losers.

Formula: Revenue − Ads − COGS − Fees − Returns
Per-campaign profitability rankings
One-time COGS setup, override anytime

Comparison · Last 30 days

Platform ROAS (Meta)4.2x

True net margin35%

AI analyst

Account-specific answers, daily

Ask in plain English. Get answers citing your campaign names and spend figures. Daily insights at 8am: what to scale, pause, and test.

"Which campaign should I pause?" → named campaigns + dollar impact
30–unlimited questions/month by plan
Not generic ChatGPT advice — your data as context

"Pause Retargeting 7-Day now. $680 at 1.8x vs your 3.84x average. Reallocate to DPA Catalog (5.1x). Est. profit recovery: $1,400+ this week."

Reporting & exports

Google Sheets, PDF, white-label

Live Google Sheets sync on Pro+. Agency plan adds white-label PDF reports your clients think you built yourself.

Export profit reports to Google Sheets, PDF, or white-label client decks — updated hourly.

Campaigns ranked by net profit — not platform ROAS. See losers before they drain budget.

Campaign rankings

Sorted by profit, not vanity ROAS

See which campaigns actually make money after every cost — ranked automatically so budget decisions take seconds.

Alerts & notifications

Anomaly detection before you bleed budget

Automated alerts when ROAS drops, spend spikes, or a campaign crosses your profit threshold. Act before the weekly report.

Pricing

Start with a 14-day free trial

All plans include true profit tracking and AI analyst access.

Starter

$19_/mo

For solo founders & small brands

1 ad account (Meta or Google)
Shopify integration
90-day data history
True profit calculator
30 AI questions/month
Daily auto-insights
Google Sheets sync
Multiple ad accounts

Start 14-day trial

Feature questions

How does metriq calculate true profit?

Revenue from Shopify minus ad spend (Meta + Google), COGS, Shopify transaction fees, and returns. You set COGS once; metriq recalculates hourly at campaign and account level.

Can I connect Meta and Google in one dashboard?

Yes. Pro and Agency plans unify Meta Ads, Google Ads, TikTok (when live), and Shopify with cross-channel attribution that prevents double-counting.

How often does data sync?

All connected platforms refresh hourly. On first connect, 90 days of history (or 1 year on Pro) is imported automatically.

What can the AI analyst answer?

Campaign pauses, budget shifts, ROAS drops, audience overlap, and daily scale/pause/test recommendations — all referencing your real account data.

Do you support white-label reports?

Agency plan includes white-label PDF reports and client-facing dashboards. Your clients see your brand, not metriq.

Your next profitable decision

Stop reporting ROAS.
Start knowing your profit.

Connect in 2 minutes. 90 days of real insights, immediately. Your AI analyst is ready.

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