Shopify ad analytics features

Everything you need to know what your ads are actually doing.

Cross-platform ROAS dashboard, true profit after COGS, AI marketing analytics, and reporting built for Shopify brands making real budget decisions.

Cross-platform sync

Meta, Google, TikTok & Shopify — unified

Hourly refresh across every connected platform. Attribution methodology prevents double-counting between Meta and Google. Campaign-level granularity from day one.

  • Automatic hourly data sync
  • 90-day history on connect (1 year on Pro)
  • Supported: Meta Ads, Google Ads, Shopify (TikTok Q3 2026)
PlatformSyncData
Meta AdsHourlyCampaigns, spend, ROAS
Google AdsHourlyCampaigns, spend, conversions
ShopifyHourlyRevenue, orders, returns
TikTok AdsQ3 2026Coming soon
True profit calculator

Platform ROAS vs true margin

Meta reports 4.2x. After COGS, fees, and returns you might be at 35% margin — or negative. metriq shows both numbers side by side so you stop scaling losers.

  • Formula: Revenue − Ads − COGS − Fees − Returns
  • Per-campaign profitability rankings
  • One-time COGS setup, override anytime
Comparison · Last 30 days
Platform ROAS (Meta)4.2x
True net margin35%
AI analyst

Account-specific answers, daily

Ask in plain English. Get answers citing your campaign names and spend figures. Daily insights at 8am: what to scale, pause, and test.

  • "Which campaign should I pause?" → named campaigns + dollar impact
  • 30–unlimited questions/month by plan
  • Not generic ChatGPT advice — your data as context
"Pause Retargeting 7-Day now. $680 at 1.8x vs your 3.84x average. Reallocate to DPA Catalog (5.1x). Est. profit recovery: $1,400+ this week."
Reporting & exports

Google Sheets, PDF, white-label

Live Google Sheets sync on Growth and Pro. Pro plan adds white-label PDF reports your clients think you built yourself.

Export profit reports to Google Sheets, PDF, or white-label client decks — updated hourly.
Campaigns ranked by net profit — not platform ROAS. See losers before they drain budget.
Campaign rankings

Sorted by profit, not vanity ROAS

See which campaigns actually make money after every cost — ranked automatically so budget decisions take seconds.

Alerts & notifications

Anomaly detection before you bleed budget

Automated alerts when ROAS drops, spend spikes, or a campaign crosses your profit threshold. Act before the weekly report.

Pricing

Start free or try paid plans

Free tier for core reporting. Growth and Pro add AI Insights, Sheets sync, and more accounts.

Prices shown per month. Switch to annual to save 2 months.

Free
$0 /mo
Try Metriq with core ad reporting
  • 1 Meta + 1 Google Ads account
  • Dashboard & campaign reporting
  • Last 30 days reporting
  • Weekly email reports
  • CSV export (Metriq branding)
  • 5 manual syncs/month
Always free — no card required
Starter
$49 /mo
Single brand, weekly digests
  • 1 Meta + 1 Google Ads account
  • Dashboard & campaign reporting
  • Last 90 days reporting
  • Weekly email reports
  • CSV export
  • 20 manual syncs/month
Start trial
Top pick
Growth
$99 /mo
Growing DTC teams
  • 3 Meta + 3 Google Ads accounts
  • AI Insights
  • Google Sheets sync
  • Shopify revenue tracking
  • Scheduled reports
  • Weekly email reports & CSV export
  • Last 90 days reporting
  • 100 manual syncs/month
Start trial
Best value
Pro
$249 /mo
Multi-client management
  • 10 Meta + 10 Google Ads accounts
  • AI Insights
  • Google Sheets sync
  • Shopify revenue tracking
  • Scheduled reports
  • Weekly email reports & CSV export
  • Last 90 days reporting
  • Unlimited manual syncs
  • Slack alerts (soon)
  • White-label exports
  • Priority support
Start trial

Paid plans include a 7-day free trial. Free plan requires no credit card. Cancel before your trial ends to avoid charges.

See integrations Read profit guide
FAQ

Feature questions

How does metriq calculate true profit?
Revenue from Shopify minus ad spend (Meta + Google), COGS, Shopify transaction fees, and returns. You set COGS once; metriq recalculates hourly at campaign and account level.
Can I connect Meta and Google in one dashboard?
Yes. Free and Starter include 1 Meta + 1 Google Ads account. Growth includes 3 of each; Pro includes 10 of each — all unified with Shopify revenue.
How often does data sync?
Connected platforms refresh on sync. Reporting history is 30 days on Free, 90 days on paid plans. Manual sync limits: 5/month (Free), 20 (Starter), 100 (Growth), unlimited (Pro).
What are AI Insights?
Available on Growth and Pro. AI Insights surface campaign-level recommendations — pauses, budget shifts, ROAS drops, and daily optimization — using your real account data.
Do you support white-label reports?
Pro plan includes white-label PDF reports and client-facing dashboards. Your clients see your brand, not metriq.
Your next profitable decision

Stop reporting ROAS.
Start knowing your profit.

Connect in 2 minutes. 90 days of real insights, immediately. Your AI analyst is ready.

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