Built for founders who need real numbers.
metriq was built because DTC founders deserved better than platform-reported ROAS. Our mission: give every Shopify brand access to real profit analytics.
Our mission
Platform dashboards tell you what platforms want you to believe. metriq tells you what your accountant would agree with — net profit after ad spend, COGS, Shopify fees, and returns. Every Shopify brand deserves that clarity without hiring an agency or building a spreadsheet fortress.
The problem we're solving
Meta over-reports conversions by 30–40%. Google and Shopify rarely agree. Media buyers spend hours reconciling four dashboards while campaigns burn budget. Speed of insight is the difference between scaling profitably and scaling losses.
Who we're built for
Shopify brand founders, DTC marketing teams, and performance agencies managing Shopify clients. If you make budget decisions and care about margin — not vanity ROAS — metriq is for you.
Our values
- Precision — Profit numbers you can defend to investors and accountants.
- Transparency — We show our math. No black-box scoring.
- Actionability — Every insight should tell you what to do today.
Company
metriq is owned and operated by Kashyap LLC, Sheridan, Wyoming. Questions? [email protected] · + (307) 381-2879