I'll be upfront with you: I built metriq because I couldn't find an analytics tool that answered the only question that actually matters when you're running paid ads — am I actually making money?
Not "what's my ROAS?" Not "what's my CPM?" Not "which creative had the highest CTR?"
Am I actually making money after I pay Meta, Google, my supplier, Shopify, and the customer who returned the product?
That number — the real one — is the only one that should drive every budget decision you make. And yet after testing every major Shopify analytics tool on the market, I found that most of them either completely ignore it, give you a rough approximation, or charge you enterprise prices to get close.
This guide is my honest, thorough breakdown of every affordable Triple Whale alternative worth considering in 2026. I'm not going to sugarcoat Triple Whale's weaknesses or pretend that every cheaper tool is automatically better. I'll tell you exactly what each tool does well, what it gets wrong, who it's actually built for, and what you should use depending on where your business is right now.
I've tested all of these tools personally. The opinions are mine. The data is real. And the goal is simple: help you stop overpaying for analytics that don't actually help you make better decisions.
Why So Many Shopify Brands Are Looking for Triple Whale Alternatives Right Now
Triple Whale became the go-to analytics tool for DTC brands somewhere around 2022–2023. And honestly? For brands spending $100,000+ per month on ads, it earned that position. The first-party pixel, the creative analytics, the attribution modelling — all genuinely impressive.
But something shifted in 2025 and 2026.
Ad costs kept rising. Margins kept tightening. And a growing number of Shopify founders started asking a question that Triple Whale wasn't designed to answer directly: "I know my ROAS looks fine, but why is my bank account not growing?"
That question — the gap between platform-reported performance and actual profitability — is driving most of the search for affordable Triple Whale alternatives right now. Brands aren't necessarily unhappy with Triple Whale's attribution capabilities. They're unhappy that attribution accuracy costs $129–$4,499 per month when what they really need is to understand their true profit margin after every cost.
There's also a pricing sensitivity that didn't exist a few years ago. In 2022, spending $200/month on analytics felt justified when customer acquisition costs were lower and margins were healthier. In 2026, with Meta CPMs up significantly and Shopify transaction fees eating another 2.6% of every order, that $200/month line item gets scrutinized.
And then there's the AI question. People have started expecting their analytics tools to do more than display numbers — they want answers. "What should I do with this data?" Triple Whale's Moby AI attempts to address this, but it's locked behind higher-tier plans and still feels bolted on rather than built in.
The result: a meaningful chunk of Shopify brands — particularly those spending $2,000–$30,000/month on ads — are actively looking for something more affordable, more focused on profit, and smarter about AI-driven recommendations.
What Triple Whale Actually Costs (The Numbers Nobody Puts in One Place)
Let me put the pricing reality in one place, because Triple Whale's pricing page requires some navigation to understand.
| Triple Whale Plan | Monthly Price | Ad Spend Limit | Key Features |
|---|---|---|---|
| Growth | $129/mo | ~$10K/mo ad spend | Pixel, basic attribution, creative analytics |
| Pro | ~$299–$599/mo | $50K–$100K/mo | Advanced attribution, cohort, LTV |
| Premium | ~$999–$4,499/mo | $100K–$500K+/mo | Full suite, incrementality testing, dedicated support |
Pricing based on publicly available information and varies by order volume. Triple Whale's pricing scales with your monthly ad spend, so the $129 entry point quickly becomes $299+ as you grow.
The $129/month plan sounds affordable. But there's a catch: it's designed for brands spending up to around $10,000/month on ads. Once you cross that threshold — which happens quickly for any brand that's working — you're looking at $299+ minimum. And at that price, you're still not getting true profit calculation that accounts for COGS, Shopify fees, and returns. That requires either connecting Shopify's native data manually or using a separate tool.
Here's what actually matters about that pricing: Triple Whale is primarily an attribution tool. It's very good at telling you which ad or channel gets credit for a conversion. But attribution — knowing which ad drove the sale — is a different problem from profitability — knowing whether that sale made you money. Many brands conflate the two problems and end up paying for attribution precision when what they actually needed was profit visibility.
The Core Problem: Most Analytics Tools Show You ROAS, Not Profit
Before we get into the alternatives, I want to spend a moment on the most important context for evaluating any Shopify analytics tool.
Platform-reported ROAS is not your profit. This seems obvious when stated directly, but the gap between them is larger than most brand owners realize, and it's the source of more painful surprises than any other single metric in ecommerce.
Here's what Meta's reported ROAS calculation looks like:
ROAS = Revenue attributed to Meta / Meta Ad Spend
And here's what your actual profit calculation looks like:
True Profit = Revenue − Meta Ad Spend − Google Ad Spend − Cost of Goods Sold (COGS) − Shopify Transaction Fees (2.6% + $0.30/order) − Returns and Refunds
The difference between those two numbers is not small. For a brand with a 35% COGS, a 12% return rate, and Shopify Payments fees, a campaign reporting 4.2x ROAS might actually be generating a 28–35% net margin — or less, depending on other costs.
There's another layer to this problem: Meta consistently over-attributes conversions. The platform uses a 7-day click / 1-day view attribution window by default, which means it claims credit for sales that were actually closed by email, organic search, or Google. Independent studies and brand-level data I've seen consistently show Meta over-reporting actual conversions by 30–40% compared to what Shopify reports.
When you're looking at your analytics dashboard and it shows a healthy ROAS, you might be looking at inflated numbers on a tool that doesn't subtract your costs. That combination — inflated platform attribution + no cost deduction — is how brands confidently scale ad spend into unprofitable territory.
The Three Questions Your Analytics Tool Should Answer
Before evaluating any Triple Whale alternative, get clear on which of these three questions you actually need answered:
Question 1 — Attribution: Which ad, campaign, or channel drove this conversion?
Best tools: Triple Whale, Northbeam, Rockerbox, Cometly
Question 2 — Profitability: After all costs, how much money did I actually make from my ads this month?
Best tools: TrueProfit, BeProfit, Lifetimely (LTV focus), metriq
Question 3 — Intelligence: What should I do differently tomorrow to improve my results?
Best tools: metriq (AI analyst), Triple Whale Moby (higher tiers), Alpomi
Most brands that are searching for a Triple Whale alternative actually need Question 2 more than Question 1. They're paying for attribution precision when profit visibility is the more urgent problem.
What the Average Shopify Brand Actually Needs From Analytics (The 80/20)
I've spoken to hundreds of Shopify brand founders and performance marketers since building metriq. Here's what the overwhelming majority of them actually need from an analytics tool — not what they think they need, but what would actually improve their weekly decisions.
They need to know, every morning:
- How much did I spend on ads yesterday/this week/this month?
- How much revenue did that generate?
- After all my costs, what's my actual profit or loss?
- Which campaigns are performing well vs burning money?
- Is there anything I should change today?
That's it. Most brands don't need incrementality testing. Most brands don't need media mix modelling or Bayesian attribution inference. Those are genuinely valuable at large scale — but at the $5,000–$50,000/month ad spend level, the thing that moves the needle is knowing your real profit margin and responding quickly when a campaign starts dragging it down.
The mistake most brands make is buying the answer to Question 1 (attribution) when they urgently need the answer to Question 2 (profitability). They end up with beautiful attribution data showing exactly which ad drove each conversion — but no clear view of whether those conversions were actually profitable.
The Affordable Triple Whale Alternatives Worth Considering in 2026
Let's get into the actual options. I'm covering every meaningful affordable alternative, including their genuine strengths and honest limitations.
1. TrueProfit — Best for Pure Profit Tracking on a Budget
What it is: TrueProfit is a Shopify App Store application focused specifically on net profit analytics. It pulls your Shopify revenue, syncs your ad spend from Meta, Google, and TikTok, and gives you a real-time P&L view after COGS, shipping costs, transaction fees, and returns.
What it does well: TrueProfit is genuinely good at the core profit calculation. Setup is fast, the P&L dashboard is clean, and for Shopify brands that just want to see their bottom-line number without digging through four different platforms, it delivers. The product-level profitability view — seeing which SKUs make money and which don't — is particularly useful.
What it gets wrong: TrueProfit is a Shopify App Store product, which means it lives inside your Shopify admin and has the interface limitations that come with that. The reporting depth is limited compared to dedicated analytics platforms. There's no AI analyst feature, no natural language queries, and no daily intelligent recommendations. It shows you numbers; it doesn't help you interpret them. For brands that need actionable guidance, TrueProfit shows you the "what" but not the "so what."
Pricing: TrueProfit offers a free plan for stores up to 20 orders/month. Paid plans start around $19–$29/month for growing brands and scale to $99/month for higher volume. Genuinely affordable.
Best for: Solo founders and very early-stage Shopify brands who need basic profit visibility and aren't yet running complex multi-platform ad strategies.
2. BeProfit — Solid P&L Dashboard With Multi-Store Support
What it is: BeProfit is another Shopify-focused profit tracking app with a more polished interface than TrueProfit and some additional reporting depth. It connects to Meta Ads, Google Ads, and TikTok to pull ad spend data alongside Shopify revenue.
What it does well: BeProfit's dashboard is visually clean and the profit breakdown by platform, product, and country is more granular than TrueProfit's. The multi-store support is valuable for brands managing more than one Shopify store. Customer support is consistently praised in reviews as being responsive and helpful — which matters when you're trying to set up cost integrations correctly.
What it gets wrong: Like TrueProfit, BeProfit is primarily a profit tracker rather than a full analytics platform. Attribution data is limited, and there's no intelligent layer to help you interpret the data or make recommendations. Some users report occasional syncing reliability issues — particularly with TikTok integration — which creates moments of doubt about whether the numbers are current and accurate. The pricing is also slightly inconsistent depending on order volume.
Pricing: Plans start around $25–$30/month for lower-volume stores and scale to $79–$99/month. The free trial is generous at 14 days.
Best for: Growing Shopify brands with multiple stores who need profit tracking across all of them without complex setup.
3. Lifetimely — Best for LTV and Customer Cohort Analysis
What it is: Lifetimely is focused on a different problem than most analytics tools — customer lifetime value, cohort analysis, and retention performance. It's not primarily a ROAS or attribution tool. It's a tool for understanding which customers are actually valuable over time.
What it does well: If your business model relies on repeat purchases and customer retention, Lifetimely is outstanding. The cohort analysis — grouping customers by when they were acquired and tracking their purchase behaviour over time — shows you whether your most recent ad campaigns are bringing in high-LTV customers or cheap, one-and-done buyers. The predictive LTV model is genuinely sophisticated and the real-time P&L dashboard covers COGS, shipping, and ad spend.
What it gets wrong: Lifetimely's interface has a steeper learning curve than most alternatives, and the value proposition is harder to see immediately. It's most valuable after 6–12 months of data accumulates. For a brand that needs insight today on whether this week's campaigns are profitable, Lifetimely isn't the right primary tool. Plans start at $149/month, which puts it at the higher end of the "affordable" category.
Pricing: Free plan for basic LTV. Paid plans start at $149/month, which is steeper than most alternatives here.
Best for: Subscription brands, repeat-purchase categories, and brands where customer retention drives the business model more than new customer acquisition.
4. Polar Analytics — Mid-Market With Deep Integrations
What it is: Polar Analytics is a marketing analytics platform that connects 45+ data sources into a single dashboard backed by its own data warehouse. It's positioned between the affordability of app store tools and the enterprise pricing of Northbeam.
What it does well: The breadth of integrations is impressive — if you're running a complex tech stack (Meta, Google, Klaviyo, TikTok, Shopify, various email and SMS tools), Polar pulls everything together in one place. The AI assistant (powered by ChatGPT) generates reports and answers questions in natural language. Users consistently report saving 2–3 hours daily on reporting.
What it gets wrong: Starting at $470/month, Polar is by far the most expensive tool on this list and isn't genuinely "affordable." It's designed for brands doing $500K+ per month in revenue. For the average Shopify brand spending $5,000–$30,000/month on ads, the price-to-value ratio is difficult to justify when cheaper tools handle the core use case adequately.
Pricing: Starts at $470/month.
Best for: High-revenue brands ($500K+/month) with complex multi-channel stacks who are outgrowing cheaper tools.
5. metriq — Built Specifically for the Profit-First Gap
What it is: metriq is the tool I built after spending months frustrated with exactly the tools described above. The core insight was simple: Shopify brands spending $2,000–$50,000/month on ads don't need enterprise attribution modelling. They need their real profit number every morning and an intelligent analyst who can tell them what to do about it.
What it does: metriq connects Meta Ads, Google Ads, TikTok Ads, and Shopify in one dashboard. It calculates true net profit daily after subtracting ad spend, COGS (you enter your average COGS percentage once), Shopify transaction fees (2.6% + $0.30 per order), and returns. Every hour, the numbers update across all connected platforms.
The AI analyst is the feature I'm most proud of. Unlike general chatbots or bolt-on AI features, metriq's AI analyst injects your real account data as context before answering any question — your actual campaign names, your actual spend figures, your actual ROAS trends. When you ask "which campaign should I pause?", it names the specific campaign, explains why using your exact numbers, and tells you where to reallocate the budget. It's not generating generic advice; it's analyzing your specific account.
Daily auto-insights arrive every morning before you ask: what changed overnight, which campaigns need attention, and one specific action to take today.
What it does well:
- True profit calculation is central to the product, not an afterthought
- AI analyst answers from your actual data, not generalizations
- Cross-platform (Meta + Google + Shopify in one view)
- Starting at $19/month, it's the most affordable full-featured option
- Connects in under 2 minutes via OAuth — no developer, no pixel installation
- 90 days of historical data pulled on day one
What it doesn't do (honest limitations): metriq is not an attribution modelling tool. If your primary problem is "I need to understand exactly which touchpoint in a complex multi-device customer journey gets credit for a conversion", Triple Whale or Northbeam is a better fit. metriq solves the profit visibility problem, not the attribution science problem.
Pricing:
| Plan | Price | Best For |
|---|---|---|
| Starter | $19/month | Solo founders, 1 ad account, 30 AI questions/month |
| Pro | $39/month | Growing brands, all platforms, 100 AI questions/month, Google Sheets sync |
| Agency | $79/month | Agencies, unlimited accounts, white-label reports |
Best for: Shopify brands spending $2,000–$100,000/month on ads who need true profit tracking, cross-platform visibility, and AI-powered daily recommendations without enterprise pricing.
Complete Feature Comparison: Affordable Triple Whale Alternatives (2026)
Here is a detailed side-by-side comparison of the main affordable alternatives. I've been as accurate and honest as possible; pricing and features are based on publicly available information as of June 2026.
| Feature | Triple Whale | TrueProfit | BeProfit | Lifetimely | metriq |
|---|---|---|---|---|---|
| Starting price | $129/mo | $19/mo | $25/mo | Free (ltd) / $149 | $19/mo |
| Meta Ads sync | ✅ Advanced | ✅ Basic | ✅ Basic | ✅ Basic | ✅ Hourly |
| Google Ads sync | ✅ | ✅ | ✅ | ✅ | ✅ Hourly |
| TikTok Ads sync | ✅ | ✅ | ⚠️ Limited | ❌ | 🔜 Coming |
| Shopify revenue sync | ✅ | ✅ | ✅ | ✅ | ✅ |
| True profit (COGS) | ⚠️ Limited | ✅ Core feature | ✅ | ✅ | ✅ Core feature |
| Campaign-level profit | ⚠️ Higher tiers | ❌ | ⚠️ Basic | ❌ | ✅ |
| AI analyst / Q&A | ✅ Moby (higher tiers) | ❌ | ❌ | ❌ | ✅ All plans |
| Daily auto-insights | ❌ | ❌ | ❌ | ❌ | ✅ |
| Attribution modelling | ✅ Best-in-class | ❌ | ❌ | ❌ | ❌ |
| LTV / cohort analysis | ✅ | ❌ | ❌ | ✅ Best-in-class | ❌ |
| Google Sheets sync | ✅ | ❌ | ❌ | ✅ | ✅ Pro+ |
| White-label reports | ✅ Higher tiers | ❌ | ❌ | ❌ | ✅ Agency plan |
| Multi-store support | ✅ | ⚠️ | ✅ | ✅ | ✅ Agency plan |
| Setup time | 15–30 mins | 5–10 mins | 5–10 mins | 10–15 mins | Under 2 mins |
| No developer needed | ✅ | ✅ | ✅ | ✅ | ✅ |
| Data history on setup | 90 days | 30 days | 30 days | 90 days | 90 days |
⚠️ = Limited functionality or requires higher-tier plan. This table reflects publicly available feature information and personal testing. Features may change as products evolve.
Pricing Reality Check: What You're Actually Paying Per Month
| Tool | Entry Price | After 6 Months (Growing Brand) | Enterprise |
|---|---|---|---|
| Triple Whale | $129/mo | $299–$599/mo | $999–$4,499/mo |
| TrueProfit | $19/mo | $29–$49/mo | $99/mo |
| BeProfit | $25/mo | $49–$79/mo | $99/mo |
| Lifetimely | Free (very limited) | $149/mo | $149+/mo |
| Polar Analytics | $470/mo | $470/mo | Custom |
| metriq | $19/mo | $39/mo | $79/mo |
What stands out from this table: there is a significant gap between the $19–$99 Shopify app tier and the $129–$470 dedicated analytics platform tier. metriq sits in an unusual position — it's priced at the app store tier but delivers functionality that's closer to the dedicated platform tier, specifically on the profit visibility and AI analysis dimensions.
The AI Factor: Why 2026 Is Different From 2023
When Triple Whale launched and became popular, "AI analytics" wasn't really a category. You got dashboards with numbers. Smart dashboards with good visualizations. Maybe some automated reports. That was the standard.
In 2026, the expectation has shifted fundamentally. Founders and marketers are now used to having conversations with AI tools that give them specific, intelligent answers. And they've started applying that expectation to their analytics.
The result is a new question when evaluating any analytics tool: does this tool help me understand what to do, or just show me what happened?
There's a meaningful difference between a dashboard that shows you your ROAS dropped 0.8x this week and a tool that tells you "Your Facebook Lookalike 1% campaign dropped from 4.2x to 2.8x ROAS in the last 72 hours, which correlates with a creative fatigue pattern. The same ad set has run the same top creative for 23 days and impression frequency is at 4.1. Recommend testing two new creative variations or rotating to your Q2 video."
The first is a number. The second is a decision.
The AI analyst feature in metriq attempts to bridge this gap specifically because the AI has access to your real account data — not generic benchmarks, not hypothetical examples, but your actual campaign names, your actual spend, your actual performance trends. When it answers a question, it's working with the same numbers you're looking at.
This is fundamentally different from asking ChatGPT about Meta ads. ChatGPT will give you excellent general advice about ad strategy. But it doesn't know that your DPA Catalog campaign is running at 5.1x ROAS while your Retargeting 7-Day campaign is at 1.8x. metriq's AI analyst does.
How to Choose: A Decision Framework
Here's the honest framework I'd use if I were evaluating tools today for a Shopify brand at different stages:
If you're spending under $2,000/month on ads:
Use: TrueProfit or BeProfit for basic profit tracking. At this spending level, the sophistication of a dedicated analytics platform won't pay for itself. Keep costs minimal and use the budget on ad spend instead.
If you're spending $2,000–$30,000/month on ads:
Use: metriq. This is the segment that metriq was built specifically for. You need cross-platform visibility, true profit calculation, and intelligent daily recommendations, but you don't need the enterprise attribution precision that Triple Whale charges premium prices for. At $19–$39/month, the ROI of one correct budget decision (pausing one underperforming campaign because your AI analyst flagged it) pays for months of the subscription.
If you're spending $30,000–$150,000/month on ads:
Use: metriq on the Pro or Agency plan, or consider whether Triple Whale's attribution modelling specifically adds value for your business. At this spend level, knowing which ad drove a conversion has real financial value. If you're running complex multi-touch customer journeys or testing many creatives simultaneously, Triple Whale's attribution capabilities justify the price. If you mainly need profit visibility and daily intelligent recommendations, metriq handles it at a fraction of the cost.
If you're spending $150,000+/month on ads:
Use: Triple Whale or Northbeam alongside a profit tracking tool. At this scale, the sophistication of attribution modelling and incrementality testing directly impacts major budget decisions. The enterprise pricing is justified.
If you're an agency managing multiple Shopify clients:
Use: metriq Agency at $79/month. The white-label reporting and multi-account support at that price point is genuinely difficult to match. Triple Whale's agency pricing starts significantly higher.
The Questions I'd Ask Any Analytics Tool Before Signing Up
Before committing to any tool — including metriq — here are the questions worth asking:
1. Does it actually calculate net profit, or just show revenue and ad spend?
There's a big difference. Many tools subtract ad spend from revenue and call it "profit." That's not profit — it ignores COGS, Shopify fees, returns, and other costs. Ask specifically whether COGS and transaction fees are included in the profit calculation.
2. How often does data update?
Daily updates were standard in 2022. In 2026, anything less than hourly should give you pause if you're making active budget decisions throughout the day.
3. Is the AI feature using your actual data or generic advice?
This is the most important question in 2026. Ask vendors directly: "When I ask your AI analyst a question, is it answering based on my specific account data?" If the answer is vague, the AI is probably just a general marketing chatbot dressed up in the product's interface.
4. What happens to your data when you cancel?
Make sure there's a reasonable data retention period and that you can export your historical data before cancelling.
5. Is there a meaningful free trial?
Any tool worth its price should let you use it meaningfully for 7–14 days. Be cautious about tools that offer "freemium" plans so limited that you can't actually evaluate whether the tool works for your use case.
Practical Setup: What Getting Started With metriq Actually Looks Like
Since the goal of this guide is to be genuinely useful — not just theoretical — let me walk you through what setup actually looks like for the tool I built:
Step 1 — Create your account at gometriq.com
Choose your plan. Start with Starter if you're evaluating; you can upgrade at any time. 14-day free trial on all plans, no credit card required.
Step 2 — Connect Meta Ads (2 minutes)
Click "Connect" → authorize via OAuth in a popup. Read-only access. metriq cannot modify anything in your ad account. Your historical data for the last 90 days starts importing immediately.
Step 3 — Connect Shopify (1 minute)
Same OAuth process. metriq pulls revenue, order data, transaction fees automatically.
Step 4 — Enter your COGS percentage (30 seconds)
In Settings, enter your average cost of goods sold as a percentage of revenue. This is the only manual step. You can override this per product or per collection if your margins vary significantly.
Step 5 — Connect Google Ads if applicable (2 minutes)
Same OAuth flow as Meta.
By the time you've finished your morning coffee, your dashboard shows the last 90 days of true profit, per-campaign ROAS, and the AI analyst has already flagged anything that needs your attention today.
Common Questions About Affordable Triple Whale Alternatives
Is Triple Whale worth it for a small Shopify brand?
For most Shopify brands spending under $30,000/month on ads, Triple Whale's advanced attribution capabilities are more precision than the business actually needs. The attribution accuracy matters enormously at $200,000+/month where even a 5% misattribution represents significant money. At $10,000/month, the bigger profit driver is knowing your true margin and responding quickly to underperforming campaigns — which simpler, cheaper tools handle well.
What does Triple Whale actually do that cheaper alternatives don't?
Triple Whale's primary differentiation is its first-party pixel and attribution modelling. Its pixel collects conversion data directly from your Shopify store, which gives it more reliable attribution than relying on Meta and Google's platform pixels — particularly post-iOS 14. It also offers creative analytics (tracking which specific ad creative, copy angle, or video drives the most conversions) which is genuinely valuable at higher spend levels. Cheaper alternatives generally don't match Triple Whale on attribution accuracy or creative analytics depth.
Can I use metriq instead of Triple Whale?
Yes, if your primary need is true profit visibility, cross-platform dashboard, and AI-driven recommendations. No, if your primary need is advanced attribution modelling or creative performance analytics. Most brands discovering they need a Triple Whale alternative are actually in the first category.
How accurate is the profit calculation in these tools?
The quality of profit calculation depends on what costs the tool accounts for. The best tools subtract: ad spend (from all connected platforms), COGS (based on your entered percentage), Shopify transaction fees (automatic from Shopify data), and returns/refunds (automatic from Shopify data). Tools that only subtract ad spend from revenue are not showing you true profit.
What's the difference between ROAS and true profit?
ROAS (Return on Ad Spend) = Revenue from ads ÷ Ad spend. It tells you how many dollars of revenue each dollar of ad spend generates, but it doesn't account for your product costs, platform fees, or returns. A 4x ROAS sounds great but could mean a 5% net margin or a 35% net margin depending on your COGS. True profit is what remains after every cost is deducted. ROAS is a channel performance metric; true profit is a business health metric.
Does metriq replace my Meta Ads Manager and Google Ads dashboard?
No. metriq reads your data and presents it with full profit context. You still run and manage campaigns inside Meta and Google. metriq is your intelligence layer — it tells you what's happening and what to do. You make the changes in the native platforms.
How many AI questions do I get with metriq?
The Starter plan includes 30 AI questions per month. Pro includes 100. Agency is unlimited. The daily auto-insights (three insight cards generated every morning) don't count toward your question limit. Most active users ask 10–20 targeted questions per week focused on specific budget decisions.
Is there a free trial?
Yes. All metriq plans include a 14-day free trial. No credit card required at signup. Cancel any time from your dashboard in one click.
The Bottom Line
If you're looking for an affordable Triple Whale alternative, the honest answer is that the right tool depends on what problem you're actually trying to solve.
If you need attribution precision — knowing exactly which ad, campaign, or channel drove each conversion — Triple Whale is genuinely good at that and the premium pricing reflects real technical capability.
But if you need to know whether your ads are actually making you money — and to have an intelligent analyst help you improve that number every day — you don't need $129+ per month of attribution sophistication. You need true profit calculation, cross-platform visibility, and AI-powered daily guidance.
That's what I built metriq to do. At $19–$79/month depending on your plan, it's the analytics tool I wish had existed when I was running ads before building it.
The 14-day free trial has no credit card requirement. Connect your platforms, look at your real profit number, and ask the AI analyst one honest question about your campaigns. You'll know within the first morning whether it's the right tool for where you are.
The pricing information and feature comparisons in this guide are based on publicly available information as of June 2026. Pricing and features of third-party tools may have changed. Links to third-party tools are for informational purposes only.
metriq is an ad analytics platform for Shopify brands. Start your free 14-day trial at gometriq.com.